WHO WE ARE
Less is more. Simple is always better. Tell a good story.
The need to be understood is more urgent than ever. We live in a world awash in words, reports, white papers, blog posts, and social media posts. Social good organizations that need to broadcast their message to donors, partners, and the news media are competing not only with each other to be heard, but also with private sector companies for a limited bandwidth of audience attention.
At the same time, the amount of public sector money set aside for humanitarian and development aid is rapidly shrinking the world over. The private sector has become a potential source of support for social good organizations, but their expectations for nonprofit partners are different from those of government donors. As a result of these two trends, the onus to communicate clear and demonstrable impact weighs heavily on the shoulders of social good organizations, often distracting them from their original focus of working to make the world a better, more equitable, and livable place for the people who live in it.
At Good Story Editorial + Design, we understand how to craft a story that is simple, compelling, and which communicates the right message to the right audience. We can quickly and expertly cut through the noise to locate the heart of your social good organization’s message and package it for the most appropriate channels and platforms.
Whether your organization’s message seeks to inspire, inform, or persuade—or to do all three—we can help your message succeed through the power of good writing, beautiful design, and smart marketing.
MEET THE TEAM
For over a decade Megan Cossey has worked as a writer, editor, and communications professional with international organizations including the United Nations Development Programme, UNICEF, and the World Bank. Her editorial work on donor proposals has helped social good organizations net over $10 million to support anti-poverty, climate change, and education initiatives. Previously she was a journalist covering stories on health, politics, science, and business for the New York Times, Associated Press, NPR, and other international media outlets. She is a graduate of Cornell University and the Columbia School of Journalism.
Pamela Geismar is a graphic designer specializing in two-dimensional layout and design. As principal of Domino Design Pamela has provided design support for United Nations organizations, notably UNCDF’s clean energy and women’s empowerment programs. With over 20 years experience as a book designer and art director for Chronicle Books, she brings with her an extensive knowledge in visual communications, pacing, and layout for projects ranging from websites and logos to annual reports and advocacy materials.
She continues to oversee design for Chronicle Books for clients including Nordstrom, Boeing, Anthropologie, Columbia Records, Starbucks, Williams-Sonoma, and Bobbi Brown. With a background in writing, editing, and design, Pamela brings a sharp eye and ear as well as a mind for the strategic thinking behind visuals, making her an ideal partner for her clients and collaborators.